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Bad News travels a lot faster than as compared to good news, right? Ever went to a diner or coffee shop where they give you review forms after you are done with your order, food and the bill? A negative consumer experience can result in business being ruined! For Example: A couple of months back, my friend decided to get a new Creative Sansa mp3 player for himself. He had the model and brand, as such, in his head. But before went down to the mall or the electronics shop, he asked me if could find out more about the product and get some user reviews, online. Off-course, I could and I did. But what we read changed our decisions.

The top ten search results that I got after querying the varied search engines online let me quite doubtful about the product. Little snippets of text left quite a bad impression about my friend’s favorite mp3 player and it was no more a favorite product. Now, the same friend and I punched some keywords about Apple’s i-Pod, and we got blazing reviews of the product and he bought; now its his new favorite and he is happy and satisfied. And as far I as I am concerned, I am never ever looking at products from Creative. It has changed my point of view about the company.

Just Like my friend, and me there are others who usually search for a product or products review online before buying one, or they search for business reviews before getting involved with a company and so and so forth. With Web 2.0, every one who used a product, service or has done business with any company or individual can voice the experience and make it matter. Web 2.0 has made time magazine pronounced the person of the year as YOU. Web 2.0 has bought the pen back, and pitched it against the sword, and as always the pen stands mightier and in today’s world the pen represents the keys on the keyboards and the paper is replaced today by a blog! This is where Online Reputation Repair & Management comes in.

Online Reputation Repair & Management consists of marketing, another form of online personal relationship management. We use several methodologies, like creating blogs, articles and website content that rings true and always is in harmony with your companies bottom-line. Today, Online Reputation Repair & Management has become an important aspect of some SEM/SEO strategies too, as it fuses with SEO Content, generally incorporating the pros about your product, service or business and converting the cons to pros.

Today, companies and businesses may suffer huge amount of losses, due to nasty comments and articles written by disgruntled employees, unsatisfied consumers or competitors for that matter. These businesses need to be careful and need to keep a check on their online reputations at periodic intervals of time. Hence Online Reputation Repair & Management cannot be neglected and has become a must for startups as well as MNCs.