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Not very long ago, submission of Press Releases to various newswires was reserved for large corporations and fancy firms, who used to gain a lot of positive publicity for their products or services. But, today, submitting of Press Releases has become an integral part of Search Engine Optimization in the online business world.

Press Release writing and submission is one of the popular strategies that wires keyword rich content to the online users as well as search engine bots or spiders. Press Release submissions have known to be quite effective where search engines are concerned. This means that, press release writing and submissions can greatly influence the page rank of your websites, increasing your websites visibility further.

Apart from submitting press releases, you can distribute it all over the internet to various websites that “syndicate” press releases from all over the internet. What this essentially means is that, by “syndicating” your keyword rich press releases using various websites, your are broadcasting it to various subscribers of these websites. Syndicated content is usually referred to as “feeds” over the internet. For e.g. syndicating or submitting your press release over at feedburner.com would broadcast the link to your press release to every one who has subscribed to feedburner.com, these include search engines too.

"These websites that syndicate your press release are termed as newswires and have a large distribution network over the internet; which means that once a press release is submitted to one newswire it will automatically be submitted, for you, to other newswires too, along with other websites and registered subscribers of each of these newswires.

Syndicating your press release has a large number of SEO based advantages. It creates a lot of long term, one way link backs to your website, from a lot of newswires and websites. One way links are like votes, the more one way link backs to your websites, the better the chances of your website ranking high in search engines, based on your keyword.

The residual benefit for the press release publisher is the coveted fresh content that is so hard to come by on the internet today. By partnering with a reputable newswire service, publishers gain daily doses of fresh content for their website, helping their site stay relevant and up to date with the latest news. Another advantage is that, your press release when syndicated will be highly optimized, in terms of keyword optimization and placement within its content. This is achieved when the writer of your press release submits it to a press release newswire where the publisher of the press release may further optimize it along with the website owner. Most of the newswires publishers are editors.

Thus Press Releases are a must every six to eight months for your online business, they create and distribute keyword rich content and at the same time create long term one way back links.